Privacy Policy

When you use our website, you’re trusting us with your information.
We understand this is a big responsibility and work hard to protect your information and put you in control.
This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.
MedicaLana, DOO ("us", or "we") operates the Medica Lana website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We want you to understand
the types of information we collect as you use our services

We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which product you might like. The information we collect partnering with Google, and how that information is used, depends on how you use our services and how you manage your privacy controls.

Information we collect

We collect several different types of information for various purposes to improve our Service to you. Please note that all the information we collect we either store securely on our servers or we partner with Google to help us improve our performance using their Analytics, Ads, and other services.
Those information we store on our servers (if applicable) are only basic information such as your name, email, or other basic profile data; Any sensitive information such as passwords, credit cards, or similar we use third party services such as Google, Stripe, Amazon, or similar to handle such information using their secured methods as part of our partnership with them; we are not selling your information to anyone in any circumstance.

Personal data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
  • Email address
  • First name and last name (optional)
  • Date of birth (optional)
  • Company
  • Business Address
  • Phone number
  • Profile picture (optional)
  • Payment Information (Stripe Privacy Policy and Cookie Policy apply)
We use your personal data to:
  • Provide and maintain our Service
  • Send you important updates and other information related to the Service
  • Notify you about new products and promotions
  • Respond to your inquiries and requests

Non-personal data

We also collect non-personally identifiable information that does not directly identify an individual ("Non-Personal Data"). This data may include, but is not limited to:
  • Browser type and version
  • Operating system
  • Referring URL
  • Length of visit
  • Page views
  • Website usage statistics
We use this Non-Personal Data to improve the functionality, performance, and usability of our Service and to understand how users interact with the Service.

When MedicaLana shares your information?

We do not share your personal information with companies, organizations, or individuals outside of MedicaLana except in the following cases:
  • With your consent
  • With government and/or court official request
We’ll share personal information outside of MedicaLana when we have your consent only. For example, if you enable Tailored Ad Experience, we’ll get your permission to allow Google Analytics to collect your data for further improvements of ad experience. Apart from Google, we will not share your information with any other company or person. Using Google Analytics, with your consent we may share with Google the following:

Google Signals Data Collection

Our website utilizes Google Signals, an advanced feature of Google Analytics, to enhance our understanding of user interactions and provide additional functionalities. With Google Signals enabled, Google Analytics collects data concerning website traffic and information obtained through standard Google Analytics implementation. This data is utilized to offer enhanced features and insights, without directly identifying individuals in Google Analytics reporting.
Google Signals enables the collection of visitation information, which is correlated with Google's data from signed-in user accounts for personalized advertising purposes. This data may include end-user location, search history, YouTube history, and data from partner websites of Google. By enabling Personalized Ads, you acknowledge adherence to Google's Advertising Features Policy and recognize the necessity of privacy disclosures and your consent for such data association. You have the right to access and delete this data via My Activity.
Google Signals data collection is permitted in all regions.
Note: Enabling Google Signals by giving consent to Personalized Ads, Google enhances data collection for deeper insights into your behavior and facilitates audience sharing. If you prefer not to have your data collected for Google Signals, please opt out by adjusting your browser settings accordingly and disable Personalized Ads.

Data Collection Policy Acknowledged

Our website leverages User-ID and user-provided data collection to improve measurement accuracy and unlock additional capabilities in conjunction with Google Analytics and Google Ads integration.

User-ID Collection

The User-ID feature allows us to assign unique identifiers to our website and app users, enabling cross-session and cross-device behavior tracking. Each User-ID is treated as a separate user by Google Analytics, ensuring more precise user counts and comprehensive insights into user interactions. Learn more about Google's measurement of activity across platforms with User-ID.

User-Provided Data Collection

This feature enriches user and conversion measurement by providing detailed audience data. Improved conversion tracking and audience sharing necessitate linked advertising accounts and activated Ads Personalization within our Google Analytics property. User-Provided Data Collection supplements existing Google Analytics data by enabling the transmission of consented, hashed customer data to Google Analytics in a privacy-compliant manner. Learn more about Google's User-provided data collection .

Granular Location and Device Data Collection

Our website collects metadata concerning the city-level location and specific device attributes of our website and app visitors to support location and device-based functionalities as well as to improve our services in certain regions based on analysis and performance gathered with Google Analytics.
Granular location and device data collection are permitted in all regions.
Default collection of region and country-level metadata is conducted for all traffic to support regional privacy policies and region-based Analytics settings. Further details regarding device and location data collection settings are available.

Advanced Settings for Ads Personalization

Ads personalization is permitted in all regions. Our website collects data for ads personalization purposes alongside measurement, in connection with features such as Google Signals, User ID, ads integrations, and data sharing with Google. Disabling Ads Personalization affects existing shared audience lists and prevents the sharing of new users via audience lists. Learn more.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time.
We will notify you of any changes by posting the new Privacy Policy on this page.